Destination brand components
نویسندگان
چکیده
منابع مشابه
Brand Equity of Lahore Fort as a Tourism Destination Brand
Studies that measure the brand equity of destination brands by using the Customer-Based Brand Equity (CBBE) model in a developing country context are scarce. The present study investigates the destination brand equity of the Lahore Fort by employing the CBBE model in a developing country context of Pakistan. Following the positivist tradition, we adopted a survey-based approach to collect data ...
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ژورنال
عنوان ژورنال: International Journal of Culture, Tourism and Hospitality Research
سال: 2011
ISSN: 1750-6182
DOI: 10.1108/17506181111111726